Nature, Not Netflix: Why Grandparents Are Leading the Outdoor Play Revival

At GreenWood Family Park, we’ve always believed in the magic of the great outdoors – and now we have the stats to back it up!

A new national survey we conducted with over 900 parents, guardians and grandparents reveals something truly heartwarming: it’s grandparents who are leading the charge when it comes to getting kids outside and away from screens.

Screens vs sunshine

The findings show a difference in how adults spend time with children during the school holidays. While 90% of parents/guardians said they spend most summer holiday days with their children outdoors, an impressive 97% of grandparents said the same.

And when it comes to screentime?

12% of parents admitted they very often rely on screens to keep the little ones entertained. Among grandparents, that figure was just 6%.

Clearly, while today’s parents are juggling busy schedules, it’s grandparents who are helping kids reconnect with the natural world – just like they did growing up.

Why outdoor time still matters

Both groups overwhelmingly agreed that outdoor time helps strengthen family bonds – 92% of parents and 97% of grandparents said it brings them closer to the children in their lives.

When asked what’s getting in the way of children spending more time outside:

• 40% of grandparents blamed screentime as the main obstacle
• 31% of parents pointed to packed family schedules
• Other barriers included poor weather and a lack of nearby green spaces

A word from our team

Chris Jones, General Manager here at GreenWood, put it perfectly:

“This research shows something we’ve long seen on the ground – grandparents are the true champions of outdoor adventure. At GreenWood, we see many grandparents leading the way, reconnecting children with nature and passing down the magic of play that doesn’t need a charger or a remote. We’re proud to offer a place where families can switch off and bond in the fresh air – and clearly, that’s more important than ever.”

Families making outdoor memories at GreenWood

This summer, we’re celebrating the joy of outdoor play with our Festival of Fun – a season full of creative activities, immersive nature trails, and of course, unforgettable rides.

From the world’s only people-powered rollercoaster – the Green Dragon – to the UK’s only solar-powered water ride – the Solar Splash, there’s something for everyone. Our brand-new alpaca walks have been a hit with families of all ages, especially grandparents!

And don’t forget: we’re running our “Pay Once, Visit Twice” offer throughout the school holidays, giving families even more reasons to get out into the fresh air.

After all, the best summer memories aren’t made in front of a screen – they’re made splashing in rivers, racing down slides and laughing under the sunshine.

Join us at GreenWood this summer and be part of the outdoor adventure revival.

Book your visit now!